We know that among the biggest difficulties of technology companies is gaining market and becoming a reference in what it offers. And the way to get there is usually not easy, since the competition is great, the target audience is often unprepared to understand such a product or service and the flood of information on the web keeps growing. Building trust takes effort and time, but some shortcuts can be added to make your business get there faster.
With that in mind, we have put together some simple tips for you to position yourself on the internet attracting customers to your product. Check out.
Interact through social networks
This topic seems obvious, but many people still miss the opportunity to use social media fully and strategically. They use Facebook, Twitter and LinkedIn only to publicize the content they produce or replicate from other portals. Some companies don’t even invest in as many networks as Google+, Instagram, SlideShare, Youtube or the newest live video broadcasts like Periscope, which have brought excellent results to several companies. With the roadmap maker you can find the best routes to success.
Social networks are based on interaction. So, participate in discussions, answer comments and questions that have to do with your product in groups and other pages and interact with other companies. This helps build trust, shows authority on the subject and gives your brand credibility. Using social networks in a genuine way based on the proposal of each one, relating to users, is to increase the chances of having them as future customers.
Advertise on sites that are benchmarks in your industry
This tip requires financial investment, but it can also bring surprising results. If your product is a health app to help people stop smoking, for example, you can search the search engines for the first organically ranked sites in the “stop smoking tips” search.
Most news portals use Google’s ad system, allowing you to place your website or a specific Landing Page on the portal through the Adwords display network . This is a way to go after customers strategically and, even if you still don’t get the first placements of your content for those keywords, gain visibility among your target audience (who has already recognized that they have a problem but has not yet knows your solution). In addition, when you finally reach the first search page organically, people will already be familiar with your brand and bringing them to your company website will be even easier.
Participate in specific forums
The idea here is the same as that of social networks: interact and show that you understand the subject, becoming a reference in the area. The difference is that in these forums you will find people with even more specific knowledge in that area and with more specific doubts, which can be considered as a funnel.