It’s all about conversions, and your website’s development, and design must be laser-focused on it. The purpose of a website is to get potential customers to interact with it (click on links, sign up for a newsletter, buy a product or service, etc.) or at least to spread the word about your company by sharing it with their friends and family.
What’s the first thing you do when you visit a site?
You see the design, read the content, and figure out if the site offers something valuable to you. If it doesn’t seem to be, you close that tab, and you move on. If it does, you continue and do what the site is asking you to do. You interact with it.
In other words, you judge your experience with the site by how it makes you feel. Several factors make you feel welcome on a website. It’s not what people say or write about their products and services; it’s how they make you interact with them. And that’s where conversions happen.
You must connect with the visitor to turn them into a customer
An emotional connection is a must if you want to connect with the person to instantly turn them into a customer. If you’re not doing it, you’re only going to lose visitors. It’s not about designing a nice-looking site. It’s about the user experience and how a site makes the visitor feel while visiting it. Another important aspect is its credibility.
Visitors pull out their wallets when they feel safe. If the information on your website is inaccurate, if it’s visible that you’re trying to trick them into buying from you, or if it’s just not credible enough, your visitors will feel unsafe. No one will pull out their wallets. The visitor decides to give you money. You cannot force them to do so.
If your visitors don’t find the information they’re looking for on your site, they’ll leave
Beyond making the person feel safe or having the right design, you must also have content on your site that answers questions that people have. If they find what they are looking for, they will be happy. If your site doesn’t answer their questions, they will leave, and you’ll lose a potential sale. It’s as simple as that. Go here to find more information on how you can create content that satisfies that visitor’s demands for more information.
The information on your site is what will immediately enable you to gain credibility with the visitor. You must share your knowledge and expertise, show what you’re capable of, and prove that you have something to say and that you’re ready to help. You must have the right words on your site and answer all the questions that potential customers can come up with.
Put the user’s needs first, and you will succeed
The hard sell rarely works. What does work is putting the needs of the users of your website first. It’s all about what you can do for them. Convince them that they will benefit from what you’re offering. Make them feel that it will give them something that they want.
Most people are not ready to buy something on the first visit to a site. They need to know more. They need to be convinced that what you’re offering is good for them. Do that, and most people will buy from you on their second visit. Or at least, they’ll spread the word about you and your business.